Roddy White – Owner & Executive Producer

As a seasoned sports and entertainment professional, Roddy White possesses more than 25 years of experience leading and producing high-profile live events. White has showcased his ability to deliver a world-class entertainment experience for events including the Olympic Games in Salt Lake City, Vancouver, Rio and Pyeongchang, the 1994 World Cup Opening Ceremonies, 13 Super Bowls, five NCAA Men’s Final Fours, the Big 12 Football Championship, the Big Ten Football Championship and College Football Playoff National Championship Games in Dallas, Tampa, Atlanta and the San Francisco Bay Area.

Prior to launching RFW Solutions, White served as a project manager for Orchestrate Experience in Atlanta. White served as Executive Producer for Van Wagner Sports and Entertainment from 2015-19. Preceding his tenure at VWSE, White spent six years with the Jacksonville Jaguars and 13 seasons with the Atlanta Falcons overseeing all aspects of game presentation and live events working with artists such as Ray Charles, Sting, Nelly, James Brown, Robin Thicke, Zac Brown Band, Boyz II Men, Ludacris, Bon Jovi and Celine Dion. White, who managed advertising agency relations when he was with the Falcons, was a driving force behind the club’s award-winning “Rise Up” campaign featuring Samuel L. Jackson.