top of page
Thirty years of moments
that had to be right.
Show calling, event production, and live event strategy at the highest level.
Mercedes-Benz Stadium · Atlanta Falcons · Atlanta Braves · Atlanta United · Chick-fil-A Peach Bowl · Florida State University · TGL Golf · United Football League · LOVB · Cricket Celebration Bowl ·
Built in high-pressure live environments.
Live events reward preparation, but they are defined by execution. RFW Solutions was built for the moments when timing, communication, creativity, and control all have to work together in real time.
When someone says that it can't be done, we help find the path forward.
What We Bring to the Show
Show Calling and
Live Control
When the room is live and the window is tight, the show caller has to be the calmest voice in the production. RFW Solutions brings clear communication, precise timing, and steady decision-making to every cue, transition, reveal, entrance, timeout, anthem, video roll, and show moment.
Event Strategy
and Execution
From sports spectacles to corporate programs, RFW Solutions helps shape the experience before the audience ever arrives. We support planning, staging, vendor coordination, show flow, and on-site execution that turns a good idea into a polished live event.
Production Design and Audience Experience
Great production is not just equipment. It is how lighting, video, audio, staging, timing, talent, and crowd energy work together to create a moment. RFW Solutions helps clients design and deliver immersive environments that keep the audience engaged from start to finish.
RODDY WHITE
Owner & Executive Producer, RFW Solutions
Roddy White has spent thirty years producing and calling the moments that define sports and entertainment. From the Super Bowl stage to the Olympic Games, he brings calm leadership and big-event discipline to productions that have to be perfect.
His portfolio spans 13 Super Bowls, four Olympic Games, five NCAA Men's Final Fours, the College Football Playoff National Championship, the U.S. Open Tennis, and 19 years managing live events for the Jacksonville Jaguars and Atlanta Falcons. He helped create the iconic "Rise Up" campaign featuring Samuel L. Jackson.
Thirty Years. One Standard.
Every event gets the same commitment
— get it right, every time.
 |  |  |  |
|---|---|---|---|
 |  |  |  |
 |  |  |  |
 |  |
Let's Build the Show
Have a live event, sports production, or show moment that needs to be planned, called, or solved? Let's talk.
404-788-3388
roddy@rfwsolutions.com
bottom of page